The major task of innovative enterprises is to keep their products alive in the long term. Today’s developers have to incorporate completely different mindsets, models and methods into their products as a prerequisite for being one important step ahead of one's competitors. This pioneering conference describes the stimulating fields of design and bionics and provides designers, developers and engineers with valuable content for implementing new products. Apart from new characteristics and functionalities, these two areas represent innovative technological approaches with respect to material efficiency, protection of resources, sustainability and design. The conference, which was developed in close cooperation with bayern design, informs about bionically-inspired adaptronics, new materials for design, new properties made possible with nano additives, international design and decorative metal.